The E Project was originally named after the Edsel, a marque of the Ford Motor Company from 1958-1960. The car was named after Edsel Ford, Henry Ford’s son and one-time company president. The marketing debacle, poor timing, and outlandish upfront costs turned the Edsel into one of the largest product failures in American manufacturing history.

So, why name a company The E Project? Well, other than a twisted sense of humor, for the full story you’ll have to ask Ken Crow, the theater’s founder. The Edsel was a product of its surroundings, designed to be a car for the people, a new idea with familiar roots. The intentions behind the Edsel were truly to supply Americans with a great new alternative to the norm, and that’s what we embrace at The E Project.

For all it’s quirkiness, we embrace the underdog spirit of the Edsel. And now having survived almost 3 times as long as the ill-fated car for which we’re named, The E Project proves that great ideas and quality succeed when you find the right audience. We hope you’re part of that audience!

Upcoming Shows

Join Our Email List

What people are saying about The E